Gay Teen Lusts for Hot Pool Boy in New Coca-Cola Ad: WATCH

coke ad

The new Coca-Cola pool boy is so hot that both sister and brother are fighting for his affections in a new ad, part of its “Taste the Feeling” campaign.

You’ll have to watch it to see who wins.

Writes AdAge:

With the pool boy ad, “we wanted to position an ice-cold Coca-Cola as the ultimate object of desire, but also tell an emotional, human story – pretty much following the spirit of the campaign to integrate product benefits with emotional brand values,” Rodolfo Echeverria, the marketer’s VP-global creative, stated in an email interview.

Asked about the connection to previous hunky Coke ads he said: “This story has more layers, including a ‘wink’ that touches on our point of view regarding diversity and inclusion. We are managing our culturally relevant messages organically within our campaign spots not as the main subject of the story but as subtext.”

Watch:

The post Gay Teen Lusts for Hot Pool Boy in New Coca-Cola Ad: WATCH appeared first on Towleroad.

via Towleroad Gay News http://ift.tt/2m4uSBJ

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s